Financial Services Third Party Approval

Financial Services Third Party Approval – Your Gateway to Google Ads Success

 

Need to advertise financial services on Google? Third party verification through G2 Risk Solutions (G2RS) is now mandatory for all financial service providers before running Google Ads campaigns. Our expert team specializes in navigating this complex approval process, ensuring your financial institution gets verified quickly and correctly.

Why Financial Services Need G2RS Third Party Verification

To show financial services ads of any kind in approved countries, most advertisers must—as a first step—be verified by G2RS. This requirement was implemented by Google to protect consumers from fraudulent financial services and ensure all advertisers meet regulatory compliance standards.

The verification process confirms:

  • Your authorization by relevant regulatory bodies
  • Legitimate business operations
  • Compliance with local financial regulations
  • Consumer protection measures are in place
  • Qualification for exemptions where applicable

Financial services advertisers must demonstrate that they: (1) are authorized by a relevant regulatory body; or (2) qualify for an exemption. Without this crucial verification, your financial services ads cannot run on Google’s platform, regardless of your advertising budget or campaign quality.

Step-by-Step Third Party Approval Process

Step 1: G2RS Financial Services Verification

Prior to applying for G2RS Financial Services Verification, please refer to Google’s Financial Products and Services ad policies. This initial step involves:

  • Submitting your application through the G2RS portal
  • Providing regulatory authorization documentation
  • Demonstrating compliance with financial service requirements
  • Within 5 calendar days, G2RS will email you regarding the status of your application (e.g., approved, denied).

Critical Requirement: The business information you provide during this verification process must exactly match the business details available in the relevant registry. Even minor discrepancies can cause verification failure.

Step 2: Google Advertiser Identity Verification

Financial services advertisers that have obtained G2RS Financial Services Verification must also have their identity verified via Google’s Advertiser verification program. This secondary verification includes:

  • Business identity confirmation
  • Address verification
  • Legal entity validation
  • Beneficial ownership disclosure (where required)

Step 3: Final Google Ads Application

After completing steps 1 and 2, advertisers may apply to show financial services ads in the chosen country/region. When you apply to show ads, you will be asked for your G2RS code. This unique code proves your successful third party verification.

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Why Financial Services Verifications Fail

Business Information Mismatches

Your verification may fail if your organization name or registration number is different or not available in the relevant registry. G2 Risk Solutions Common issues include:

  • Variations in business name spelling
  • Outdated registration information
  • Using trade names instead of legal entity names
  • Incorrect registration numbers
  • Address discrepancies with official records

Ineligible Entity Types

Certain types of advertisers are not eligible for G2RS verification. For example, if you are not a licensed entity but you act as an approved reseller, broker, or affiliate for a licensed entity, you are not eligible for G2RS verification. G2 Risk Solutions In these cases:

  • The licensed entity must obtain verification first
  • The licensed entity must initiate verification for you with Google by submitting a list of domains or websites that you use to promote their services. G2 Risk Solutions

Documentation Issues

Verification failures often stem from:

  • Expired regulatory licenses
  • Incomplete authorization documents
  • Documents not matching registry records
  • Missing required certifications
  • Incorrect document formats

Expert Support for G2RS Verification Success

Pre-Application Review & Preparation

Before you submit to G2RS, we ensure everything is perfect:

  • Comprehensive audit of your business information against official registries
  • Document verification and optimization
  • Regulatory compliance check
  • Eligibility assessment for standard verification or exemptions
  • Business name and registration number validation

Application Management

We handle the complex application process:

  • Complete G2RS application submission
  • Real-time application status monitoring
  • Immediate response to G2RS queries
  • If you have successfully submitted your application, you will receive a confirmation email from G2RS acknowledging receipt of the application. The confirmation email will include a code specific to your application (your “G2RS code”). G2 Risk Solutions
  • Coordination between G2RS and Google verifications

Post-Approval Support

After successful verification:

  • G2RS code management and storage
  • Google Ads account setup assistance
  • Advertiser identity verification support
  • Campaign launch preparation
  • Ongoing compliance monitoring

Third Party Approval for All Financial Sectors

Banking & Credit Services

  • Commercial banks
  • Credit unions
  • Mortgage lenders
  • Credit card issuers
  • Personal loan providers

Investment & Wealth Management

  • Investment advisors
  • Brokerage firms
  • Asset management companies
  • Robo-advisors
  • Cryptocurrency exchanges

Insurance Services

  • Life insurance providers
  • Health insurance companies
  • Property & casualty insurers
  • Insurance brokers
  • Comparison platforms

Alternative Financial Services

  • Payment processors
  • Money transfer services
  • Peer-to-peer lending platforms
  • Buy-now-pay-later providers
  • Financial technology companies

Professional Financial Services

  • Accounting firms (offering financial products)
  • Tax preparation services (with financial products)
  • Financial consultants
  • Debt management services
  • Credit repair companies
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Understanding G2RS Verification Exemptions

You may qualify for an exemption from the G2RS Verification if G2RS determines in its sole discretion that you meet specific criteria. While exemptions are rare, certain organizations may qualify:

Potential Exemption Categories:

  • Government financial agencies
  • Non-profit financial counseling services
  • Educational institutions offering financial literacy
  • Certain comparison or informational sites
  • Specific B2B financial services

Important Note: Even with an exemption, you must still complete Google’s advertiser identity verification and comply with all advertising policies.

Ensuring Successful G2 Third Party Approval

Critical Success Elements:

✅ Exact Information Matching – Ensure  every detail matches official registries perfectly

✅ Current Regulatory Status – All licenses and authorizations must be active

✅ Complete Documentation – Provide all required documents upfront

✅ Proper Entity Structure – Verify you’re the licensed entity, not a third party

✅ Compliance History – Clean regulatory record increases approval chances

✅ Professional Preparation – Expert review catches issues before submission