G2 Third-Party Financial Services Verification in India — How to Get Google Ads Approval Without a SEBI, RBI or NBFC Licence
Any Indian business running finance-related Google Ads — whether for trading, broking, loans, credit cards, insurance, mutual funds, investment, or any financial product — must complete G2 Financial Services Verification. Without this approval, ads are automatically disapproved and marked ineligible on Google Ads and Facebook Ads. Many advertisers assume they need a SEBI or RBI licence to qualify. That is only true for direct G2 verification. Companies without such a licence can still get approved through the second route — G2 Third-Party Financial Services Verification — by being authorized by an already G2-approved entity. This guide explains the complete process, eligibility, form fields, documents, and the 24-hour approval timeline.
No SEBI or RBI licence? No problem. Contact our G2 third-party verification team in India or call +1 984 330 4870 / WhatsApp for end-to-end authorization and filing.
Two Routes of G2 Financial Services Verification
Google Ads and G2 support two separate verification routes for Indian advertisers. The right one depends on whether the business itself holds a financial-services licence from an Indian regulator.
- Direct G2 Verification — For companies that already hold a valid SEBI, RBI, IRDAI, NBFC, or other Indian financial regulator licence. The licensed entity applies directly and gets verified on its own Google Ads Customer ID.
- G2 Third-Party Verification — For companies without a SEBI, RBI, or NBFC licence. An already-G2-approved organization authorizes the unlicensed company to run financial-services ads on its behalf.
Who Needs Financial Services Verification in India?
Financial Services Verification is mandatory for Indian advertisers operating in any of these categories:
- Banking, credit cards, and loans.
- Investment, brokerage, day trading, intraday, and F&O.
- Bonds, commodities, and mutual-fund distribution.
- Insurance, pension, and retirement planning.
- Stock-market tips, training, or advisory promoted via Google Ads or Facebook Ads.
Any advertiser promoting the above through Google Ads or Facebook Ads must verify the landing page / domain being advertised.
Who Can Authorize a G2 Third-Party Verification?
The authorizer must be an entity that is already G2 approved on its own Google Ads Customer ID. Typically this is a SEBI-registered, RBI-registered, IRDAI-registered, or NBFC-licensed company that has previously completed direct G2 verification.
- Only a G2-verified Google Ads Customer ID can authorize another advertiser.
- A customer ID that is not already G2 approved cannot be used to authorize third parties.
- The authorization is filed through the official G2 Third-Party Financial Services Verification form.
- The approval email is sent to the authorizer’s email address, not the third party’s.
Documents Required for G2 Third-Party Verification in India
Complete documentation of the third-party (unlicensed) company is mandatory. Without verifiable Indian business documents, the application is rejected.
- GST registration certificate.
- Private Limited Company incorporation (Certificate of Incorporation & CIN).
- A verifiable physical office address.
- Aadhaar card of the director / proprietor.
- PAN card of the company and director.
- 10-digit Google Ads Customer ID of the third party to be verified.
- Business domain / landing page URL to be approved.
- Business email address linked to the domain.
Step-by-Step: How to Apply for G2 Third-Party Verification
- Search G2 Third-Party Verification on Google and open the official G2 Financial Services Verification page.
- Scroll to “Obtain third-party verification from G2 — approved third parties may apply directly to Google” and click the link to open the official form.
- The form titled Google Ads Financial Services Verification Form opens.
- Sign in using the Google account connected to the G2-verified Google Ads Customer ID (the authorizer’s account).
- Enter the Contact Name — the name of the authorized person from the licensed organization.
- Enter the Mobile Number — the registered mobile of the authorizer entity.
- Enter the G2-verified Customer ID (10-digit Google Ads ID of the authorizer).
- Select India as the country.
- Under “Select one of the following”, choose: “I am an authorized advertiser / financial services advertiser licensed by a relevant Indian financial services regulator.”
- In the next block, choose: “I am applying for verification for a third party whose financial promotion is approved by my organization.”
- Tick “I have read and understood the above”.
- Fill the Authorizer organization details: company name, address, email, and website domain (non-financial services domain of the authorizer).
- Under Third-Party Details, enter: 10-digit Google Ads Customer ID of the third party, organization name, email, address, and the exact domain / URL to be approved for financial services ads.
- In the warranty / summary block, briefly state: “We are attaching all the documents. Kindly approve the third-party financial services verification.”
- Accept the warranty, Terms & Conditions, and Privacy Policy.
- Click Submit.
Form filling looks simple but any mismatch between the authorizer’s customer ID, email domain, or authorization statement causes immediate rejection. Let our team file the G2 third-party form for you with documented 24-hour approval track record.
G2 Third-Party Verification Form — Field Reference
| Field | Description | Source |
|---|---|---|
| Contact Name | Name of the authorizing person | Authorizer (licensed entity) |
| Mobile Number | Registered mobile of authorizer | Authorizer |
| Google Ads Customer ID (Authorizer) | 10-digit G2-verified customer ID | Authorizer |
| Country | India | Fixed |
| Advertiser Status | Authorized advertiser licensed by Indian regulator | Authorizer |
| Authorization Type | Applying for third-party verification approved by my organization | Fixed selection |
| Organization Name (Authorizer) | Legal name of the authorizer company | Authorizer |
| Authorizer Address | Registered address | Authorizer |
| Authorizer Email | Business email of authorizer | Authorizer |
| Authorizer Non-Financial Domain | Website of authorizer (non-financial) | Authorizer |
| Third-Party Customer ID | 10-digit Google Ads ID of unlicensed business | Third Party |
| Third-Party Organization Name | Legal name of third-party company | Third Party |
| Third-Party Email | Business email of third party | Third Party |
| Third-Party Address | Registered office address | Third Party |
| Domain / URL to Approve | Exact landing page for financial ads | Third Party |
| Warranty / Summary | Short statement & document declaration | Both |
Approval Timeline — 24 Hours
Immediately after submission, a confirmation email is sent from Google:
“Thanks for submitting the financial verification request for approved third party. We will begin the review of your application and we will notify your email.”
Within 24 hours, a second email confirms approval:
“Thanks for applying for approved third-party verification to run financial services verification approved by you. We are pleased to inform you that the application was successful.”
Both emails are sent to the authorizer’s registered email address — not the third party’s — so the authorizer must forward the confirmation to the third party to begin running ads.
Common Reasons G2 Third-Party Applications Get Rejected
- Authorizer’s Google Ads Customer ID is not already G2-verified.
- Wrong option selected — applying as “my own organization” instead of “third party”.
- Third-party domain not live, not owned by the third party, or has policy-violating content.
- Mismatch between the third-party’s Google Ads Customer ID, registered business name, and website.
- Missing supporting documents (GST, PAN, incorporation certificate, Aadhaar).
- Authorizer’s email domain does not match the authorizer’s verified business.
- No physical office address for the third-party company.
Direct G2 vs G2 Third-Party — Which Route Applies?
| Criterion | Direct G2 Verification | G2 Third-Party Verification |
|---|---|---|
| Licence required | SEBI / RBI / IRDAI / NBFC / AMFI | Not required |
| Who applies | The licensed company itself | An already G2-approved authorizer |
| Who receives the approval email | The licensed company | The authorizer |
| Typical users | Banks, NBFCs, brokers, insurers | Fintech startups, marketing agencies, sub-advisors, lead-gen sites |
| Customer ID verified | The licensed entity’s ID | The third party’s ID |
| Documents | Licence + corporate docs | GST, CIN, PAN, Aadhaar, office proof |
| Approval time | ~24 hours | ~24 hours |
Why Use a Professional G2 Third-Party Verification Service
- Access to existing G2-approved authorizer accounts — no need to find one yourself.
- Error-free form filling with proven approval templates.
- Document pre-audit — GST, CIN, PAN, Aadhaar, office proof packaging.
- Proven 24-hour approval track record across multiple Indian clients.
- End-to-end follow-up with Google and G2 support teams.
- Post-approval guidance for landing-page compliance on Google Ads and Facebook Ads.
Frequently Asked Questions (FAQ)
Can I get G2 verification without a SEBI or RBI licence?
Yes. The G2 Third-Party Verification route is designed exactly for Indian businesses without a financial-services licence. An already G2-approved organization authorizes the unlicensed business on the official G2 form.
Who can act as the authorizer?
Any organization whose Google Ads Customer ID is already G2-verified. That includes SEBI-registered, RBI-registered, IRDAI-registered, or NBFC-licensed entities that have previously cleared direct G2 verification.
How long does approval take?
Most G2 third-party applications are approved within 24 hours of submission when the form is filled correctly and all documents are in order.
Who receives the approval email?
The approval email is sent to the authorizer’s registered email address. The authorizer must forward the confirmation to the third party.
Does G2 third-party verification also cover Facebook Ads?
G2 verification specifically covers Google Ads. However, the same set of documents and approvals is generally expected by Facebook Ads reviewers, so the third party is well positioned for Meta’s own financial services checks.
What happens if the domain is changed later?
G2 approval is tied to the specific domain submitted. A new or additional domain requires a fresh third-party verification request for that URL.
Contact Us for G2 Third-Party Verification in India
Finding an existing G2-approved authorizer and filing a flawless third-party verification form is the fastest path for unlicensed Indian businesses to run Google Ads for financial services. Our team has completed multiple G2 Third-Party Financial Services Verifications across trading, stock-market tips, loan, credit card, fintech, and investment-training businesses in India.
Talk to our G2 third-party verification experts today for a free consultation:
- 📞 Call / WhatsApp: +1 984 330 4870
- ✉️ Email: Info@g2verfication.com
- 💬 WhatsApp Chat: +91 98207 33755
Disclaimer: This page is a general information guide for Indian advertisers seeking G2 Third-Party Financial Services Verification for Google Ads. Regulatory requirements and Google Ads policies may change. For the most accurate and up-to-date advice on your specific case, contact us directly.